Making up for shortcomings is an important task of supply side structural reform. The drawback of the terminology comes the barrel effect theory. According to this theoretical analysis, the deficiency that the PVC flooring industry should make up for is to break through the cage of the flooring industry segmentation boldly explore the market. So how to explore the market of PVC flooring industry?

To make up for the shortcomings is to make up for the worst part of the company's development process. The important factor that restricts the development of the PVC flooring industry even the vision of PVC flooring practitioners is that PVC flooring belongs to a niche field of the flooring industry, with few application scenarios a small market size. In my opinion, the shortest wooden board in the industry is due to the lack of application scenarios. However, practitioners' understanding of the industry macro planning for its future development are influenced by industry veterans, guarding the world of floor segmentation. The excessive fuss has led to overly narrow predictions about the future development of the PVC industry. The author believes that only when practitioners have an objective comprehensive understanding of the true face of the industry, can they subjectively clarify the future development trend of the industry, formulate future development strategies for the industry, explore more application scenarios for the PVC flooring industry, understand more application scenarios, accept the use of PVC flooring.

So, what is the actual appearance of PVC flooring currently?

The main raw material for PVC flooring, polyvinyl chloride, is a non-toxic, environmentally friendly renewable resource with high elasticity, strong impact resistance, comfortable foot feel; The wear-resistant layer on the floor surface has special anti slip properties, making the foot feel more rough prone to slipping when wet; The fire resistance index can reach B1; the sound absorption can reach 20 decibels, with a sound absorption effect that ordinary floor materials cannot compare with; The surface of PVC flooring has undergone special antibacterial treatment, which has the ability to kill most bacteria inhibit bacterial growth; Tested by authoritative institutions, it has strong acid alkali corrosion resistance can withstand testing in harsh environments; The most important thing is that PVC flooring has strong plasticity, vivid diverse patterns, can be freely combined.

this, we can conclude that PVC flooring has characteristics such as non-toxic, environmentally friendly, renewable, anti slip, more comfortable for feet, strong antibacterial performance, acid alkali corrosion resistance, sound absorption, superplasticity compared to other materials. The author believes that the above characteristics are known to every practitioner, although they only exist at the level of cognition. They have conducted deeper exploration research on product advantages. I believe that with the support of these characteristics, it is sufficient to ensure the following advantages of PVC flooring:

Compared with other types of products, it has superior quality is more competitive; The pattern style is more vivid than other types of products, the application scenarios are more extensive than other types of products. Therefore, we can conclude the product performance that compared to other types of flooring, PVC flooring has a wider brighter development space.

the perspective of product advantages, we have come to the conclusion that PVC flooring has a wide range of application scenarios vast potential for future development. However, will the target audience accept this higher quality product? Can the audience accept the conclusion that PVC flooring has a wide range of application scenarios broad development space? Then, we will analyze this issue the perspective of cultural historical development.

Chinese history culture have a distinct characteristic - the ability to absorb embrace diversity. Chinese culture is aggressive, but it can absorb external forces perfectly integrate with its own culture to form a more competitive culture.

It is precisely because Chinese culture has the ability to absorb digest that after opening up, Shanghai Shenzhen can rapidly develop grow in a short period of time. With the progress of history, the ancient capital of China, even the ancient civilizations shining with wisdom in the world, have "nothing but everyone else". This comparison tells us that no matter what glorious achievements we have, if we cling to outdated thinking no longer absorb, change, evolve, we will be far surpassed marginalized.

The current PVC flooring was established in Shenzhen Special Economic Zone in 1980 after the opening of Shanghai in 1943. She is a blueprint with strong plasticity, capable of absorbing external forces other types of flooring seamlessly integrating with herself, possessing inclusiveness. She can have designers draw beautiful images on it to meet the different needs of different consumers; She has superior quality advantages, such as non-toxic environmentally friendly, sound-absorbing, comfortable feet, antibacterial, corrosion-resistant, which are enough to win over more consumers such as the elderly children; Winning more application scenarios such as hospitals, laboratories, libraries, etc; She has strong inclusiveness can carry out extensive in-depth cooperation with multiple industries such as education, workwear, home decoration, graphic design, children's entertainment, fitness, etc.

Next, let's analyze the needs of consumers. With the development of technology the popularization of the Internet, consumers are more more willing to pursue individuality. For this reason, consumers are no longer satisfied with manufacturing enterprises designing products, but want to use the Internet as a tool to transmit their ideas concepts to enterprises, so that enterprises can develop produce their own needs according to their own needs. Product. Consumer demand inevitably leads to product diversification.

After analyzing the product, cultural history, consumers, let's analyze a business case. The development of an era an industry always requires the contribution of responsible, courageous, visionary individuals. The author believes that after reaching a basic consensus among PVC flooring practitioners that customized flooring is the key to changing the industry's current situation, after reaching a consensus on the broad development prospects of the PVC flooring industry, the future of the PVC flooring industry will definitely have great potential.